The convergence of artificial intelligence (AI), big data (DB), and Internet of Things (IoT) in
Society 5.0, has given rise to Marketing 5.0, revolutionizing personalized customer …

The COVID-19 pandemic has generated multiple transformations globally, with isolation
periods alternating with those marked by intense social and economic restrictions, having a …

The purpose of this research is to examine the impact of supply chain integration (SCI),
demand for halal products (DHP), halal marketing (HM), process quality improvement (PQI) …

Customers are diverse, and their preferences have changed tremendously, especially post-
pandemic, as many business organizations are facing major challenges in meeting those …

The production of healthy food is determined by consumer demand, so it's important to
understand the patterns of consumer behavior when purchasing these items. This study …

The deterioration of the environment, shortage of resources, and frequent occurrence of food
safety issues have made people increasingly concerned about themselves while …

This research aims to clarify consumer purchase intentions (PIs) for organic food (OF) in
China by investigating factors, including consumers' food safety consciousness (FSC) …

Purpose This study investigates barriers to consumers' organic food purchasing. It identifies
the factors and the extent to which they influence their purchase behaviours and future …

The COVID-19 pandemic seriously threatened human survival and development. It has also
highlighted the significant correlation between ecological and public health. After three …

In recent years, people have become increasingly interested in adopting a healthy diet,
which also extends to healthy snacks, such as chips. Understanding the interplay of factors …