This study explores consumer behavior during the pandemic through the lens of social
cognitive theory (SCT). Using the SCT framework and assessing the pandemic as an …

This study examines the factors leading to online loyalty, in terms of brand effects (ie brand
innovativeness and brand love) as well as website effects (ie visual appeal, perceived …

In recent years, China's e-commerce industry has developed at a high speed, and the scale
of various industries has continued to expand. Service-oriented enterprises such as e …

Many multinational corporations force global customer orientation and firm innovativeness.
However, little is known about how or why they benefit from perceived customer orientation …

Although, the growing insights of innovativeness, customer-brand-identification (CBI), or
value co-creation (VCC) in destination/tourism and health service-contexts, limited remains …

In the fashion and retail industry, a group of startups, referred to as Direct-to-Consumer
(DTC) brands, are proliferating. DTC brands are defined as e-commerce brands that sell …

Purpose This paper aims to examine the impact of innovativeness on customer satisfaction
through mediation of perceived quality and also examines the effect of consumer …

Purpose This study aims to propose a conceptual framework for transition of brand trust to
brand love in an uncertain market situation, from the perspective of cognitive-emotion theory …

Food waste significantly contributes to complex socioeconomic and environmental
problems. The tourism sector is not immune to these sustainability challenges. This research …

Purpose This study aims to examine the relationship between brand innovativeness, brand
attitude and brand equity within the service industry. Despite the prior literature's …