The endowment effect is the tendency for people who own a good to value it more than
people who do not. Its economic impact is consequential. It creates market inefficiencies and …

Financial decisions can have lasting consequences for consumer welfare and other
important decisions. This review summarizes contemporary literature on financial decision …

Economic models of decision making assume that people have a stable way of thinking
about value. In contrast, psychology has shown that people's preferences are often …

The present research finds that anthropomorphism, or attributing human characteristics to
nonhuman objects, increases consumers' preference for products with superior appearance …

Normatively, consumers should incorporate opportunity costs into every decision they make,
yet behavioral research suggests that consumers consider them rarely, if at all. This …

This article explores the paradigm of Food Well-Being (FWB),“a positive psychological,
physical, emotional, and social relationship with food,” for those who experience hunger …

Although much saving research has been conducted in affluent nations, little is known about
consumer saving and well-being at the base of the pyramid, which includes over 3 billion …

This chapter reviews recent advances in the literature on mental accounting-the process by
which people group expenses into categories, assign funds to these categories, determine …

Spending that exhausts a budget is shown to decrease satisfaction with purchased products
relative to spending when resources remain in the budget. Six studies, including those in …

Purpose With the development of financial technology (FinTech), this paper aims to
investigate the association between mobile payment use and payment satisfaction using …