Extensive research has investigated how perceived brand globalness (PBG) and perceived
brand localness (PBL) affect brand. In this systematic literature review, the authors organize …

Purpose This research aims to examine the influence of brand signals (transparency,
innovativeness and reputation) on brand trust and price fairness toward organic food …

This study examines the factors leading to online loyalty, in terms of brand effects (ie brand
innovativeness and brand love) as well as website effects (ie visual appeal, perceived …

Today's destinations are gradually moving toward linguistic diversity to help tourists obtain a
better experience. Accordingly, using diverse languages is developing as a noteworthy …

Purpose Organizations' technological management capabilities (TMC) have emerged as a
powerful tool to enable manufacturing firms to deal with environmental issues. This empirical …

Purpose The purpose of this study is to examine customer switching behavior in
transitioning market structure. Drawing upon stimulus-organism-response theory, this study …

Judul: STRATEGI MENINGKATKAN LOYALITAS SIKAP DAN LOYALITAS PEMBELIAN
Penulis: Dr. Sri Rahayu, SE, MM Ukuran: 15, 5 x 23 cm Tebal: 138 Halaman No ISBN: 978 …

Drawing on the Stimuli-Organism-Response (SOR) model, this research explores how
consumers' perceptions of green brand innovativeness promote their green word-of-mouth …

Purpose This paper compares the relative influence of perceived brand localness (PBL) and
perceived brand globalness (PBG) on customer behavioral responses of brand loyalty (BL) …

Purpose Environmental sanctions and pressure from governments and customers can play
an essential role in driving the manufacturing industry to adopt more sustainable practices …