The impact of brand value on brand competitiveness
The role of brand value in driving brand competitiveness has recently received attention
from marketing scholars like Winzar, Baumann, and Chu (2018). From the perspectives of …
from marketing scholars like Winzar, Baumann, and Chu (2018). From the perspectives of …
Brand construction of Chinese traditional handicrafts in the we-media era—a case study of “rushanming”, a ru ware brand
S Ou, M Shi, X Wen, R Lin - Cross-Cultural Design. Applications in Cultural …, 2021 - Springer
There are various traditional handicraft works in China and they have formed different kinds
of brands after years of inheritance and development. Because of the market economy …
of brands after years of inheritance and development. Because of the market economy …
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S Ou¹, M Shi, X Wen, R Lin - … , CCD 2021, Held as Part of the 23rd …, 2021 - books.google.com
There are various traditional handicraft works in China and they have formed different kinds
of brands after years of inheritance and development. Because of the market economy …
of brands after years of inheritance and development. Because of the market economy …