A maturing stream of recent conceptual literature has focused upon supply chain
partnerships. Theoretically within a supply chain partnership, traditional competitive barriers …

Recently, there has been a growing trend toward long-term relationships between
manufacturers and their suppliers. Although much as been written about the benefits of this …

Companies implement preferred supplier programs to reduce their vendor relationships to a
reasonable few. Consequently, vendors who do not effectively manage their customer …

Managers of marketing relationships are advised to get “close” to the customer. Some
theoretical models of industrial buyer‐seller relationships incorporate notions such as …

Effectively governed relationships are characterized by high levels of commitment and low
levels of opportunism. In this research, we develop a conceptual model that integrates …

Der Erfolg einer undifferenzierten Marktbearbeitung wird zunehmend in Frage gestellt; statt
dessen wird eine stärkere" Einzelkundenorientierung" gefordert. Dieser Trend konkretisiert …

The purpose of this research is to expand current understanding of buyer-seller long-term
relationships by developing a causal model incorporating antecedent factors of business …

While developing Asia has used fragmentation and industrial agglomeration as leverage to
create impetus for sustaining its competitiveness, the downside risks of just-in-time …

Kay (1995) maintains that one of the most important objectives of a commercial relationship
is cooperation. As long-term partnerships and strategic alliances between firms become …

The domain of interest, while investigating inter-organizational relationships, has been the
boundary function of marketing and purchasing. Understanding the effect of proper cultural …