Organisations brand their products with the goal of creating a wide array of benefits intended
to attract consumers and at the same time reduce risk and maximise profits. Drawing on the …

Introduction–In today's intense competitive environment, businesses that want to have a
sustainable competitive advantage must put the customer at the centre of all their activities …

Objective of this research is to explore factors that contribute towards entrepreneurial
motivation in university students of Pakistan testing ethnic, minority and entrepreneurship …

Past studies indicate positive link between service qualities (SQs), customer satisfaction
(CS). These studies also provide evidence regarding successful mediation of CS to the link …

This paper aims to verify the constructs validity, and to investigate the relationship between
variables understudy by combining the Rasch Measurement Analysis and PLS-SEM …

The study's objectives included to examine how perceptions and expectations of service
quality dimensions (tangibility, reliability, responsiveness, assurance, and empathy) differ in …

To reduce the environmental burden of transport, previous studies have resorted on
solutions that accentuate towards techno-economical pathways. However, there is growing …