The marketing–finance interface is an important research field in marketing, helping
demonstrate the accountability of marketing within companies and building a necessary …

The main thesis of this article is that several long-term trends are reshaping marketing and
forcing marketing managers to change radically to keep up. These long-term trends are …

We explore the nature and evolution of outside-in marketing. Outside-in is the marketing
view of strategy, with inside-out being the traditional view. We show how outside-in and …

This study mines customer satisfaction (CS) segments using almost 270 thousand
responses from a CS survey which ran in 140 e-commerce stores of a European country. To …

Although scholars have established that customer satisfaction affects different dimensions of
firm financial performance, a managerially important but overlooked aspect is its effect on a …

Despite the awareness of academics and managers of the impact that Customer
Relationship Management (CRM) can have on firm's performance, contributions on methods …

This article adopts a marketing perspective to examine how wage inequality between top
managers and their employees may have customer-related consequences (ie, customer …

Academic research has shed light on the empirical relationships among a firm's corporate
social responsibility (CSR), corporate social irresponsibility (CSiR) and firm performance …

Prior literature does not provide a clear prediction of how executive confidence affects the
degree to which a firm engages in “myopic marketing management,” the tendency to …

Abstract Service quality is a critical element of customer loyalty. To guarantee customer
loyalty companies must ensure customer satisfaction when selling products and/or providing …