Purpose The purpose of this paper is to build upon reward-learning theory and examine the
role of indulgent food consumption and habitual eating behaviors as a means of emotional …

Social and material models consider hyperconsumption to be an unsustainable practice of
consumer behavior that is responsible for the considerable damage inflicted upon the …

The purpose of this thesis is to explore whether and how marketing practitioners use the
Pareto Principle by studying the thesis statement:“The Pareto Principle: The opportunities …