The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …
From the cradle to the web: The growth of “sharenting”—A scientometric perspective
“Sharenting” is an internet trend in which parents report detailed information or repeatedly
post pictures, videos, and other content about their children on social media. Due to the …
post pictures, videos, and other content about their children on social media. Due to the …
Social media for knowledge acquisition and dissemination: The impact of the COVID-19 pandemic on collaborative learning driven social media adoption
During the COVID-19 outbreak, educational institutions were closed, and students
worldwide were confined to their homes. In an educational environment, students depend …
worldwide were confined to their homes. In an educational environment, students depend …
Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination
Y Sun, R Wang, D Cao, R Lee - Journal of Fashion Marketing and …, 2022 - emerald.com
Purpose Social media influencers (SMIs) play an increasingly important role in influencing
youth and their shopping behaviours in digital marketing. Research has examined various …
youth and their shopping behaviours in digital marketing. Research has examined various …
[图书][B] A cognitive psychology of mass communication
F Sanborn - 2022 - taylorfrancis.com
The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …
psychology and media effects courses. This book gives readers an in-depth understanding …
Impact of COVID-19 on reading behaviors and preferences: investigating high school students and parents with the 5E instructional model
C Dai, DKW Chiu - Library Hi Tech, 2023 - emerald.com
Purpose This research explored how COVID-19 affects Shenzhen high school students'
reading behavior and preference and their parents' attitudes toward reading during the …
reading behavior and preference and their parents' attitudes toward reading during the …
Following social media influencers in early adolescence: Fear of missing out, social well-being and supportive communication with parents
D Schmuck - Journal of Computer-Mediated Communication, 2021 - academic.oup.com
Social media influencers who use video blogging, so-called “vloggers,” are highly popular
among adolescents. Receiving video updates on a constant basis may not only serve …
among adolescents. Receiving video updates on a constant basis may not only serve …
How influencers' social media posts have an influence on audience engagement among young consumers
Purpose Online influencers are increasingly used by brands around the globe to establish
brand communication. This study aims to investigate the characteristics of social media …
brand communication. This study aims to investigate the characteristics of social media …
Influence of parents, peers, and media on adolescents' consumer knowledge, attitudes, and purchase behavior: A meta‐analysis
Adolescents are considered a critical consumer segment due to their huge spending power
and significant influence in family purchase decisions. Parents, peers, and media are the …
and significant influence in family purchase decisions. Parents, peers, and media are the …
Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising
F Fan, L Fu, Q Jiang - Young Consumers, 2024 - emerald.com
Purpose This study aims to examine how young consumers perceive the advertising
effectiveness of endorsements by virtual idols and how endorsements by virtual idols differ …
effectiveness of endorsements by virtual idols and how endorsements by virtual idols differ …