[HTML][HTML] Customer engagement and social media: Revisiting the past to inform the future
Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …
social media has further amplified the importance of this concept. Yet, our understanding of …
Customer engagement research in hospitality and tourism: a systematic review
S Chen, X Han, A Bilgihan… - Journal of Hospitality …, 2021 - Taylor & Francis
Based on a systematic literature (SLR) and content analysis, this article offers a critical
review of customer engagement (CE) research in English and Chinese hospitality and …
review of customer engagement (CE) research in English and Chinese hospitality and …
Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors
Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands
This study examines how the interaction between emoji (emotional vs semantic) and social
media content (aesthetic experience vs promotion) influences consumer engagement in …
media content (aesthetic experience vs promotion) influences consumer engagement in …
Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention
Purpose This study aims to understand customers' watching experience with travel vlogs
and its impacts on one of the most prominent manifestations of customer engagement …
and its impacts on one of the most prominent manifestations of customer engagement …
Contactless service in hospitality: bridging customer equity, experience, delight, satisfaction, and trust
Purpose Draws from the equity theory and customer equity literature, this study aims to
argue that the implementation of contactless service as an innovative service design in the …
argue that the implementation of contactless service as an innovative service design in the …
Creating behavioral engagement among higher education's prospective students through social media marketing activities: The role of brand equity as mediator
A Ruangkanjanases, O Sivarak, A Wibowo… - Frontiers in …, 2022 - frontiersin.org
In today's competitive environment, higher education needs to find an effective way to
convey its brand to prospective students. Given that the “digital native”(Gen Z) is becoming …
convey its brand to prospective students. Given that the “digital native”(Gen Z) is becoming …
The impact of exploitative leadership on hospitality employees' proactive customer service performance: A self-determination perspective
Purpose Based on self-determination theory, this research paper aims to explore the
implication of exploitative leadership for hospitality employees' proactive customer service …
implication of exploitative leadership for hospitality employees' proactive customer service …
Pictures of a crisis. Destination marketing organizations' Instagram communication before and during a global health crisis
The COVID-19 pandemic enhanced social media communications at a time individuals were
unable to leave their homes due to the lockdown measures. A lack of research has been …
unable to leave their homes due to the lockdown measures. A lack of research has been …
The thematic evolution of customer engagement research: a comparative systematic review and bibliometric analysis
Purpose This study aims to serve as an important resource for customer engagement (CE)
researchers by presenting a comprehensive, up-to-date and objective assessment of the …
researchers by presenting a comprehensive, up-to-date and objective assessment of the …