Customer relationship management and its impact on entrepreneurial marketing: A literature review

V Guerola-Navarro, H Gil-Gomez… - International …, 2022 - Springer
Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …

Big data-enabled customer relationship management: A holistic approach

P Zerbino, D Aloini, R Dulmin, V Mininno - Information Processing & …, 2018 - Elsevier
This paper aims to figure out the potential impact of Big Data (BD) on Critical Success
Factors (CSFs) of Customer Relationship Management (CRM). In fact, while some authors …

Innovation capability: The impact of e-CRM and COVID-19 risk perception

NTK Chi - Technology in Society, 2021 - Elsevier
The e-CRM application has currently offered benefits for companies in different business
sectors, especially in hospitality industry. The objective of this paper is to investigate the …

Knowledge management, customer relationship management and innovation capabilities

MM Migdadi - Journal of Business & Industrial Marketing, 2020 - emerald.com
Purpose The purpose of this study is to introduce a unified framework, which integrates
knowledge management (KM)(knowledge acquisition, diffusion and application, knowledge …

Knowledge management in improving business process: an interpretative framework for successful implementation of AI–CRM–KM system in organizations

S Chatterjee, SK Ghosh, R Chaudhuri - … Process Management Journal, 2020 - emerald.com
Purpose The purpose of this paper is to identify the critical success factors (CSFs) for AI-
integrated CRM system for better knowledge management (KM) in organizations to improve …

Influence of social media technologies on organizational performance through knowledge and innovation

VJ Garcia-Morales, R Martín-Rojas… - Baltic Journal of …, 2018 - emerald.com
Influence of social media technologies on organizational performance through knowledge and
innovation | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Impact of entrepreneurial leadership on project success: mediating role of knowledge management processes

KF Latif, A Nazeer, F Shahzad, M Ullah… - Leadership & …, 2020 - emerald.com
Purpose Drawing on the knowledge-based view (KBV), the study investigates the impact of
entrepreneurial leadership (EL) on knowledge management (KM) processes and further …

Social Media use and value creation in the digital landscape: a dynamic-capabilities perspective

A Garrido-Moreno, V García-Morales, S King… - Journal of Service …, 2020 - emerald.com
Purpose Although Social Media use has become all-pervasive, previous research has failed
to explain how to use Social Media tools strategically to create business value in today's …

Exploring social customer relationship management adoption in micro, small and medium-sized enterprises

M Marolt, HD Zimmermann, A Žnidaršič… - Journal of theoretical and …, 2020 - mdpi.com
With the emergence of social media, customer relationship management has undergone
noticeable changes and gained a great deal of attention from researchers and practitioners …

Individual knowledge management engagement, knowledge-worker productivity, and innovation performance in knowledge-based organizations: the implications for …

MA Butt, F Nawaz, S Hussain, MJ Sousa… - Computational and …, 2019 - Springer
The literature on the knowledge management relatively ignores an important concept, the
individual knowledge management engagement-the degree to which a knowledge worker is …