The purpose of this paper is to consolidate published research on customer engagement
(CE), and building on that, to further develop a set of integrated CE elements that fit the …

Visual content has been an essential marketing approach to exerting enjoyable virtual
experiences and inducing consumer engagement. However, despite the widespread …

Purpose This research explores the impacts of content-generating devices (mobile phones
versus personal computers) and content features (social content and achievement content) …

Purpose Understanding what organizational factors enable a successful social media
presence is a relevant issue for academics and practicing managers. The purpose of this …

Purpose Social media facilitates the communication and the relationship between
healthcare professionals and patients. However, limited research has examined the role of …

The study explores trust in the online insurance industry and examines the moderating effect
of intelligent agents on customization, core self-evaluation, and information richness on trust …

Qualitative research method was used to explore the formation and development of the
attachment relationship between users and social media in the process of using social …

Considering that food is a critical factor for a healthy population, social media analysis of
discussions about this area is very important to understanding people's behavior. This …

How electronic word of mouth dynamically influences product sales and supplies: an
evidence from Chi Page 1 Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=rero20 …

Through the theoretical lenses of the Elaboration likelihood model, this research develops
an experimental study to examine the cause-and-effect relationship of two advertising …