Purpose Although place branding (PB) has been researched and practised for several
years, the number of studies examining the role of internal stakeholders is still limited. The …

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …

This study discusses residents' involvement in the co-creation of a city brand, their
perceptions about brand identity and authenticity and the fit with their sense of place. The …

The major purpose of place branding is to attract tourists and investors by enhancing the
value proposition of a place through its unique regional identity. We undertake two studies to …

There is a clear controversy between the concepts of place branding and territorial brand in
the context of regional development, with different meanings being attributed depending on …

Corporations that present a distinctive and different brand identity are preferable for
customers and the market, create value, and lead in pricing. It helps customers feel the …

Social media is utilized to cultivate relationships with stakeholders in nation branding. This
study investigates stakeholder engagement on social media in China's nation branding by …

This article focuses on the third mission of higher education institutions (HEIs) and their role
in the ecosystem of creative and cultural industries (CCIs) consisting of the innovation …

Local participation and support are integral to any successful place branding exercise.
However, this is easier said than done. The tools for cultivating support from local players in …

Corporations that present a distinctive and different brand identity are preferable for
customers and the market, create value, and lead in pricing. It helps customers feel the …