Consumers are conscious of increasing online purchases and demand sustainable
consumption friendly actions. Although there is increasing interest in this topic, the research …

Industry 4.0 technologies have transformed the traditional methods of various study areas,
using digitalization to fulfill sustainability and introduce innovative infrastructure. In the …

Blockchain technology is predicted to become a powerful driver of marketing transformation.
At present, most envisioned use cases are in an early stage with an uncertain industrial …

The Internet of Underwater Things (IoUT) has become widely popular in the past decade as
it has huge prospects for the economy due to its applicability in various use cases such as …

Blockchain technologies are of great interest to marketers uncovering opportunities in the
context of the sharing economy. The novel appeal of blockchain is that it provides an …

Purpose This study aims to map the conceptual structure and evolution of the recent
scientific literature published in marketing journals to identify the areas of interest and …

Machine learning and blockchain technology are fast-developing fields with implications for
multiple sectors. Both have attracted a lot of interest and show promise in security, IoT …

The development of online knowledge payment platforms in recent years has increased
their respective market value by nurturing content resources and improving content ecology …

Fundamental shifts in marketing such as e-commerce and trading platforms make cutting-
edge technologies a strategic priority for business and marketing leaders, although …

The disruptive impact of blockchain technologies can be felt across numerous industries as
it threatens to disrupt existing business models and economic structures. To better …