Increasing Consumer Hedonic Shopping Motivation in Encouraging the Purchase of Local Skincare Products' Somethinc'

S Dwiputrianti, AB Nugroho… - … dan Bisnis (JIMBI), 2023 - jurnalmahasiswa.uma.ac.id
This study aimed to find out whether hedonic shopping motivation has a potential impact on
impulse purchases of local skincare products''Somethinc''. Hedonic shopping motivation is …

Analysis of The Influence of Shopping Lifestyle, Time Pressure, Religius, and Islamic Financial Literacy on Impulsive Buying on Shopee Live Streaming

K Sari, S Nurhasanah - Proceedings of Femfest …, 2024 - ejournal.unida.gontor.ac.id
Use of live streaming platforms in shop has become trends in the digital era, in particular
through Shopee Live Streaming application. This research aims to analyze influence style …

[PDF][PDF] The influence of Shopping Lifestyle, Fashion Involvement, and Hedonic Shopping on e-Commerce and Moderating Effect of Impulse Buying.

VB Kumbara, M Ridwan, AN Mohd Kodri… - Global Business & …, 2024 - gbmrjournal.com
Purpose: This study aims to determine how shopping lifestyle, fashion involvement and
hedonic shopping influence the e-commerce and the moderating role of impulse buying …

[PDF][PDF] The Effect of Shopping Lifestyle, Fashion Involvement, Hedonic Shopping, and Impulse Buying Towards Shopee E-Commerce.

VB Kumbara, S Sanjaya, N Nadilla… - Global Business & …, 2024 - gbmrjournal.com
Purpose: The purpose of this study was to determine the effect of shopping lifestyle, Hedonic
Shopping, Fashion Lifestyle, and Impulse Buying in Shopee e-commerce …

[PDF][PDF] Hedonic Shopping Motivation on Impulsive Buying Fashion Products with Shopping Lifestyle Mediation of Shopee Users in Generations Y and Z

C Savitri, F Marimon, H Hendrayati, W Pertiwi… - … : Theory and Practice, 2024 - kuey.net
The occurrence of competition between marketplaces has caused Shopee to experience
declining consumers. Online businesses are required to be able to understand the needs …

The Influence of Sales Promotion and Shopping Lifestyle on Impulsive Buying Behavior of Mr DIY in Palembang City

AB Manalu, E Changreani - Journal of Business Economics …, 2024 - economics.pubmedia.id
This research was conducted to analyze the influence of Sales Promotion and Shopping
Lifestyle on Impulse Buying among Mr DIY consumers in Palembang City. The growth of the …

[PDF][PDF] The Effect of Flash Sale on Online Impulse Buying Mediated by Positive Emotion in Shopee Users (Case Study on Gen Y)

K Rahmania, BBP Juniwati, H Setiawan, MI Hendri - academia.edu
Impulsive behavior among Indonesians, particularly among members of generation Y, has
been attributed to the rise of online purchasing. Consumer impulsivity has the potential to …