Organisations have increasingly used artificial intelligence (AI) to innovate and compete
successfully. Therefore, knowing the factors that affect the adoption of AI is crucial. This …

This study posits that the use of artificial intelligence (AI) enables supply chains (SCs) to
dynamically react to volatile environments, and alleviate potentially costly decision-makings …

Artificial intelligence is disrupting the retail industry. Digital voice assistants as one of the
most popular AI technologies are poised to revolutionize consumers' shopping journeys yet …

Purpose The surging entrance of new mobile payment merchants into the growing market
has prompted the need for an in-depth understanding of loyalty formation to retain …

This paper investigates the role of general cybersecurity and cybersecurity policy awareness
in enhancing supply chain cyber resilience reactive capabilities. Theorizing from the …

Purpose This study aims to propose and test a research model outlining the chain effects of
social media marketing activities (SMMA) on brand equity, encompassing the potential …

Although substantial research has been conducted to understand the luxury brand
consumption at a global level, especially in the Western market, far less attention has been …

Even though the acceptance of AI-based technologies among healthcare professionals is
significant, little is known about the factors that influence their acceptance. This study aims to …

Following the rapid proliferation of mobile devices and the phenomenal advancements in
mobile commerce, mobile advertising has since overtaken traditional advertising and seized …

Big data and predictive analytics (BDPA) techniques have been deployed in several areas
of research to enhance individuals' quality of living and business performance. The …