This study examines the effects of the Olympic Games on Athens' cultural tourism and the
city's potential to leverage the Olympic legacy in synergy with its rich heritage in order to …

Purpose–Although research on the impacts of the Olympic Games on Athens addressed the
impact of the Games on economy, generic tourism, and urban restructuring, there has not …

This paper examines the effects of global change on the status and qualities of the Greek
national capital, Athens, focusing on how they affect the development of cultural tourism in …

Greece is a country with significant cultural wealth, developed mainly as a mass destination.
However, the existing mass form of tourism has become saturated, and the need to move to …

Although the hosting of the 2004 Olympics in Athens constituted a unique opportunity for the
diversification and enrichment of Athens'(and Greece's) tourism product, the evident lack of …

Μusic in all its expressions is a product of human civilization and has been particularly
important not only aesthetically but socially too throughout history. Moreover it is often a …

Developing strategic marketing tools in every business has been at the center of debate and
scholarly work by both academics and practitioners in the tourism and hospitality field. In …

The thesis follows a bottom-up approach in order to provide a structural guide for evaluating
city branding efforts. Focusing on the tourism perspective and the cultural city brand, the …