[HTML][HTML] Market innovation: A literature review and new research directions
Over the past three decades, a rapidly expanding academic literature has investigated how
new markets are created and how existing markets are transformed, phenomena this article …
new markets are created and how existing markets are transformed, phenomena this article …
Solutions offerings: a critical review and reconceptualisation
F Nordin, C Kowalkowski - Journal of Service Management, 2010 - emerald.com
Purpose–The purpose of this paper is to offer a critical analysis of the literature of solutions
offerings; to provide a new conceptual framework, incorporating dimensions that can …
offerings; to provide a new conceptual framework, incorporating dimensions that can …
How to innovate toward an ambidextrous business model? The role of dynamic capabilities and market orientation
Designing a business model is not a one-off process; adjustments are often required. To
create such adjustments and realize business model innovation, firms require the …
create such adjustments and realize business model innovation, firms require the …
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
M Yang, P Gabrielsson - Industrial Marketing Management, 2017 - Elsevier
Abstract Knowledge of how entrepreneurial marketing is conducted in industrial markets is
currently rather weak. This study explores the marketing decision-making process of …
currently rather weak. This study explores the marketing decision-making process of …
Dynamic capabilities and competitive advantages as mediator variables between market orientation and business performance
Purpose This paper aims to explore a new causal link between market orientation and
business performance by introducing dynamic capabilities as a mediator of the relationship …
business performance by introducing dynamic capabilities as a mediator of the relationship …
[图书][B] Essentials of marketing
J Blythe, J Martin - 2019 - books.google.com
Essentials of Marketing, seventh edition, provides an accessible, lively and engaging
introduction to marketing. Taking a practical, tactical approach, the authors cover traditional …
introduction to marketing. Taking a practical, tactical approach, the authors cover traditional …
Customer knowledge management, innovation capability and business performance: a case study of the banking industry
N Taherparvar, R Esmaeilpour… - Journal of knowledge …, 2014 - emerald.com
Purpose–This paper aims to examine the effect of customer knowledge management (CKM)
on continuous innovation and firm performance in 35 private banks in Guilan (Iran). CKM …
on continuous innovation and firm performance in 35 private banks in Guilan (Iran). CKM …
CRM: conceptualization and scale development
LYM Sin, ACB Tse, FHK Yim - European Journal of marketing, 2005 - emerald.com
Purpose–To develop a reliable and valid measuring scale for customer relationship
management (CRM). Design/methodology/approach–A series of studies were conducted for …
management (CRM). Design/methodology/approach–A series of studies were conducted for …
A review of customer relationship management: successes, advances, pitfalls and futures
The purpose of this paper is to provide academics and practitioners working with customer
relationship management (CRM) with a review of key topics, such as advances in CRM, the …
relationship management (CRM) with a review of key topics, such as advances in CRM, the …
Complementary effect of entrepreneurial and market orientations on export new product success under differing levels of competitive intensity and financial capital
The literature implies that entrepreneurial and market orientations are market-based
resources that are essential for securing business success, but their performance impacts …
resources that are essential for securing business success, but their performance impacts …