Gamification is the concept of leveraging the psychological predisposition to engage in
gaming, using mechanisms that game designers have applied in making video games, as a …

A number of systematic reviews were conducted with respect to social media on the one
hand, and the Technology Acceptance Model (TAM) application, on the other hand …

Using the technology acceptance model and diffusion of innovations theory, this study
evaluated the intention of consumers to use chatbots on smartphones for shopping. Chatbot …

With the emergence of virtual reality, several challenges are posed to marketers,
developers, and firms alike. These challenges concern futurity in the context of content …

Prior research has mostly examined consumer attitudes toward online services/retailing in
general and a few researchers have addressed consumer experiences with online food …

Purpose The purpose of this paper is to examine the factors that influence the attitude and
behavioral intention towards mobile wallet adoption and to examine the moderating effect of …

Purpose This research aims to examine the factors that may hinder or enable the adoption of
e-learning systems by university students. Design/methodology/approach A conceptual …

Despite mobile device usage being at an all-time high, their utilisation for mobile shopping
activities is inherently low. The study, first, identifies prominent areas of academic concern …

Technology has recently begun to be explored as a way to cope with the challenges related
to the aging of the population. However, while many technological systems for older adults …

In recent years,“gamification” has been proposed as a solution for engaging people in
individually and socially sustainable behaviors, such as exercise, sustainable consumption …