The relationship between csr communication on social media, purchase intention, and e-wom in the banking sector of an emerging economy
Modern businesses in the present digital age are facing different challenges for survival and
growth due to the stiff competitive environment that prevails almost in every sector …
growth due to the stiff competitive environment that prevails almost in every sector …
The relationship of CSR communication on social media with consumer purchase intention and brand admiration
With the advent of the Internet and other digital technologies, contemporary businesses from
all sectors are using social media for communication with consumers to engage them …
all sectors are using social media for communication with consumers to engage them …
Effects of corporate social responsibility on SMEs' performance in emerging market
TL Thanh, NQ Huan, TTT Hong - Cogent Business & Management, 2021 - Taylor & Francis
Corporate social responsibility (CSR) is a growing issue in emerging markets. This study
aims to evaluate the impact of CSR on firms' performance by exploring the role of mediating …
aims to evaluate the impact of CSR on firms' performance by exploring the role of mediating …
Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory
Businesses have started to green-transform linear production operations by adopting
innovative, responsive, and disruptive approaches under the circular economy. This …
innovative, responsive, and disruptive approaches under the circular economy. This …
The effect of corporate social responsibility and corporate social irresponsibility: Why company size matters based on consumers' need for self-expression
Social networks service has an important role in disseminating information related to
corporate social responsibility (CSR), which is becoming increasingly important in the digital …
corporate social responsibility (CSR), which is becoming increasingly important in the digital …
Using social media as a medium for CSR communication, to induce consumer–brand relationship in the banking sector of a developing economy
Social media has emerged as a flexible and interactive communication medium in the
present digital era. Contemporary businesses use social media to achieve different …
present digital era. Contemporary businesses use social media to achieve different …
The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation
Purpose This paper aims to investigate the impact of external stakeholders-related corporate
social responsibility (CSR) activities (local community and suppliers) on customer value co …
social responsibility (CSR) activities (local community and suppliers) on customer value co …
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
KK Jang, J Bae, KH Kim - Journal of Business Research, 2021 - Elsevier
Servitization, the convergence between new services with the existing products, creates
significant value-in-use for both customers and firms. The current study develops measures …
significant value-in-use for both customers and firms. The current study develops measures …
Impact of gaming habits on motivation to attain gaming goals, perceived price fairness, and online gamer loyalty: Perspective of consistency principle
Online games are popular electronic commerce applications that have a business model of
selling gaming items to gamers. Such a business model helps gamers attain gaming goals …
selling gaming items to gamers. Such a business model helps gamers attain gaming goals …
Dark side of online social games (OSG) using Facebook platform: effect of age, gender, and identity as moderators
S Chatterjee - Information Technology & People, 2021 - emerald.com
Purpose Online social games (OSG) possess unique characteristics that distinguish them
from other kind of online games. Its overuse has brought addiction to it. In this perspective …
from other kind of online games. Its overuse has brought addiction to it. In this perspective …