In an omnichannel era, businesses and marketers need insights into the dynamics of
customer shopping behaviors, particularly the interplay between omnichannel …

Purpose Webrooming (ie searching information online and making the final purchase in a
physical store) has become a popular shopping practice, but remains insufficiently studied …

Purpose The concepts of showrooming and webrooming have been well researched but
majorly from the marketing/economic perspectives. The present study explores the socio …

Purpose This study aims to evaluate the impact of product complexity, product involvement
and product diagnosticity on shaping webrooming behavior in emerging fashion retailing …

Over the past decade, the rise of omnichannel shopping, driven by evolving consumer
shopping behavior and technological advancements in retail, has motivated us to conduct a …

This study investigates the differences between showrooming and webrooming from the
exploratory behavioral perspective. Based on the epistemic theory of curiosity, this study …

This study investigates the role of individual differences in channel choice and switching
behavior in a multichannel environment using latent class analysis on data from 1512 …

Purpose The purpose of the study is to explore the role of affective commitment (AC)
consumer empowerment on webrooming behaviour (WB) in a multichannel context of the …

Purpose This study aims to explore the impact of channel integration on usage intention
through mobile applications (apps) for customers in grocery retailers. Moreover, the study …

Modern consumers mature because they have access to product information before
purchase. In Indonesia, the chili market is becoming increasingly competitive since buyers …