This study systematically reviews all academic articles published in the Journal of Global
Fashion Marketing (JGFM) between 2010 and 2023. This review aims to identify and …

With the global rise of the internet economy, firms are increasingly involved in marketing
processes with social networking sites (SNSs) as the carrier. In this context, it is important for …

Purpose This study aims to provide a structured and comprehensive synthesis of studies of
the art infusion phenomenon, which describes the influence of art on consumers' perception …

Luxury fashion brands have been pioneers in experimenting with NFTs and the metaverse.
Though, the analysis of the success of these forerunning initiatives to date still pertains to …

Sustainable innovation–the introduction of new products and processes that bring
economic, social and environmental benefits–have a crucial role in the textile and fashion …

Combinations of art and products are a classic and current topic. Examples like the
collaboration of the Medici with artists in the Renaissance or the logo development of Chupa …

This paper aims to present the brand equity trends of top fashion brands using Interbrand's
annual list of top 100 global brands (2001 to 2021). Thirty fashion brands from eight …

This paper aims to propose and test a model of the influence of customer relationships on
increasing customer equity, which has implications for consumer purchase intentions of …

This study examines business commitment to the visual arts as a strategy for luxury brands
to strengthen brand equity from a consumer perspective. The way in which the visual arts …

This chapter focuses on Gucci, a successful luxury company that has managed to renew its
brand and revolutionize its business model by employing artification strategies based on …