The main objective of this study is to determine the relationships between Green perceived
value and its multiple attitudes towards buying the green items, affecting the consumers' …

Electric vehicles (EVs) are the most popular method in the transportation sector to
decarbonize and reduce local air pollution. Due to urbanization and policy support, small …

This study aimed to investigate the effect of message framing on prospective students'
attitudes and the impact on their intention to select a college. Marketers often face difficulties …

This final year research project is conducted to fulfil the requirement to complete Bachelor of
Commerce (Hons) Accounting. This project is completed and furnished by the authors based …

Purpose: Virtual reality is a unique technology to distribute data and demonstrates user's
understanding towards complex products. The objective of this research is to investigate the …

Malaysians are currently facing critical environmental issues and challenges. The research
objective is to investigate the correlation between functional value (price), functional value …

Organic food is becoming popular among today's millennial consumers because of
increased awareness of healthy lifestyles. Scholars and practitioners attempt to understand …

Digitalization has fundamentally changed the automotive industry, changing how vehicles
are designed, made, and experienced by consumers. The purpose of this thesis is to identify …

The organic food industry is currently one of the emerging markets worldwide. People are
beginning to understand the benefits of eating organic food instead of conventional food …

This paper investigated the Environmental Responsible Behaviour (ERB) model, which
comprises of materialism, environmental belief, and environmental concern, in association …