Marketing Stimuli and Impulse Buying: The Role of Traits, Reviews and Motives

N Le, THH Le, TN Huynh, DQ Do… - Journal of Promotion …, 2025 - Taylor & Francis
Today, with the advent of many e-commerce platforms, online impulse buying behavior (IBB)
has become very popular globally, especially in emerging countries. Based on the Stimuli …

Stimulus promosi penjualan, marketplace display, dan motivasi belanja hedonis terhadap impulse buying di kalangan wanita milenial

F Ramadhani, N Ittaqullah - Jurnal Ilmu Manajemen, 2024 - journal.unesa.ac.id
This research aims to determine the effect of sales promotions on hedonic shopping
motivation and impulse buying. To determine the influence of marketplace displays on …

Impact of External and Internal Stimuli on Online Impulsive Buying Behavior: Mediating Role of Hedonic and Utilitarian Shopping Value

Y Gao, A Ahmad, N Azman - International Journal of …, 2023 - openaccessojs.com
Purpose: This study delves into the examination of the multifaceted determinants that impact
impulsive purchasing inclinations within the realm of online retail, while simultaneously …

Analysis Of Perceived Value Of Impulsive Buying With Attitudes And Beliefs As Mediator

L Purwianti, KR Chan - EKOMBIS REVIEW: Jurnal Ilmiah …, 2025 - jurnal.unived.ac.id
In this modern era, easy access to information and products via the internet has encouraged
the rise of impulse buying behavior, especially among urban communities. The research …

The influence of fear of missing out (FoMO) and hedonism on online impulse buying in Generation Z Shopee users with subjective norm and attitude as mediation …

SR Deliana, N Afifah, E Listiana… - Journal of …, 2024 - exsys.iocspublisher.org
Technological advances and the development of digitalization have changed marketing
activities by making it easier for consumers to make purchases via e-commerce. The …

Dampak Marketplace Layout Design, Sales Promotion dan Customer Review Terhadap Impulse Buying

I Isalman, A Putera - Jurnal Ecodemica: Jurnal Ekonomi …, 2024 - ejournal.bsi.ac.id
The Shopee marketplace continues to show its existence as the marketplace with the most
visitors. The distinctive color combination and well-arranged navigation menu can provide a …

Pengaruh Motivasi Belanja Hedonis terhadap Impulse Buying pada Generasi Z di Sleman

A Sufyan, AC Dewanti, L Lorenza - MANABIS: Jurnal Manajemen …, 2024 - journal.yp3a.org
This study aims to analyze the extent to which hedonic shopping motivation influences
impulse buying behavior among Generation Z, particularly in Sleman Regency. Hedonic …

Pengaruh Self-Congruence dan Shopping Value Terhadap Compulsive Buying Produk Lifestyle

E Andriana, C Cyrious, UY Asepta - Economic Reviews Journal, 2024 - mes-bogor.com
This is a new author's manual and a template for Jurnal Dirosah Islamiyah. Published every
May and November since 2019. Articles must start with Article Title followed by Author Name …

PENGARUH UTILITARIAN VALUE, HEDONIC VALUE, BROWSING, FELT URGE TO BUY IMPULSIVELY TERHADAP IMPULSE BUYING

S Asiska, MK Sari, MF Ihsani, D Hendayani… - Jurnal …, 2024 - ojs.stiepi.ac.id
This research examines the influence of utilitarian values, hedonic values, browsing, and
feeling the urge to buy impulsively on consumers' impulsive buying behavior. The survey …