Factors affecting the adoption of cloud-based CRM in small and medium enterprises

S Forootani, N Abdolvand… - International Journal of …, 2022 - inderscienceonline.com
Today organisations have a strong tendency to adopt customer-centric marketing strategies
to achieve competitive advantages. The ideal approach in the management of a modern …

SMEs Adoption of SaaS Cloud Services: A Novel Ontological Framework (Nigeria as a case Study).

R Otuka - 2017 - repository.uel.ac.uk
The future of Information Technology lies in cloud computing, whose primary objective is to
reduce the cost of IT services while increasing production output, availability, reliability …