Purpose Most college athletics department have not sold corporate naming rights to their
athletics facilities. Popp et al.(2016) suggests two primary reasons:(1) difficulty in …

Research question: The research aims to focus on fan perceptions of the commercial
challenges in relation to English Football League (EFL) Championship clubs and, to …

Purpose Football stadiums, traditionally linked to local landmarks, now see a shift as
corporate brands engage in naming rights through sponsorship. However, limited scholarly …

Zwischen Tradition und Kommerzialisierung? Eine Umfrage zum Naming von Stadien unter
deutschen und französischen Amateurfußbal Page 1 Zwischen Tradition und …

In 2010, the communication scientists Meân and Halone introduced their collection of
papers on “Situating Sport, Language, and Culture as a Site for Intellectual Discussion” in …

La présente contribution entend innover dans l'analyse néologique et onomastique, en
partant d'une étude empirique de noms de stades de football en France, Allemagne …

Against the background of an increasing commodification of both language itself, and its use
in the public sphere, constant changing stadium names are increasingly becoming the focus …

This article aims to analyze the lingual aspects of Indonesian football supporters’ names
due to its potential to unravel the intricate interplay between language, social dynamics, and …

The first purpose of this study was to re-examine the valuation of collegiate sport venue
naming rights agreements in light of the significant growth in deals since prior work by …

Actualité & pertinence De nombreuses études montrent que nous vivons une époque
caractérisée par une simultanéité de crises (eg Hanelt et al. 2016). Dans son Global Risks …