Several major environmental statutes enacted in the 1970s designate resource
management agencies as trustees of the natural resources on behalf of the public, and …

The authors compare two approaches to conjoint analysis in terms of their ability to predict
shares in a holdout choice task. The traditional approach is represented by three models fit …

In a large-scale national study, the authors evaluated the effectiveness of several preference
elicitation techniques for predicting choices. The criteria for accuracy included both …

The authors compare nine metric conjoint segmentation methods. Four methods concern
two-stage procedures in which the estimation of conjoint models and the partitioning of the …

Several (ratings-based) conjoint analysis and experimental choice (choice-based conjoint)
models are compared on their ability to predict both aggregate choice shares among the …

Product line design decisions are determinant for a firm's market success and,
simultaneously, very costly to implement and change. To evaluate the profitability of a …

One of the reasons conjoint analysis has been so popular as a management decision tool
has been the availability of a choice simulator. These simulators often arrive in the form of a …

Angeregt durch meine Diplomarbeit und den Tenor eines Reviewprozesses des
„Intemational Journal of Research in Marketing" entstand die Themenstellung fur die …

Questionnaires for adaptive choice-based conjoint analysis aim at minimizing some
measure of the uncertainty associated with estimates of preference parameters (eg …

Mit der Customized Computerized Conjoint Analysis (CCC) und der Choice-Oriented
Individualized Conjoint Analysis (CHIC) stellt Susanne Hensel-Börner neue …