Visual perception is essential to marketing practice and theory. Based on literature in
marketing and related fields, this article develops a conceptual framework comprising five …

This book examines the concept of darkness through a range of cultures, histories, practices
and experiences. It engages with darkness beyond its binary positioning against light to …

Marketers often use images to promote their products. For example, an advertisement for
kitchen tools might display the tools alongside various ingredients, or an advertisement for a …

This article presents a randomized controlled field experiment to study the influence of likes
on revenue. The results indicate that likes can have a substantial positive impact on …

The objective of this article is to show how sensory marketing can benefit from taking a
multimodal and social semiotic perspective. For this purpose, the framework of “Multimodal …

Purpose This research explores the differential effects of pixel-level and object-level visual
complexity in firm-generated content (FGC) on consumer engagement in terms of the …

Consumers are often reluctant to disclose their personal information to retailers. How to
promote consumers' self‐disclosure has been a focal point of interest for marketers and …

ABSTRACT A variety of visual information has received attention in the field of destination
sensory marketing. However, the horizon height in a panoramic advertising image–one …

As emerging food safety incidents have gained widespread concerns, research on
consumers' attitudes towards this issue is crucial to create effective solutions. To this end, in …

In this research, we aimed to investigate the role of trait self-compassion in moderating
ostracism's effect on perceived meaningful existence and perceptual judgments of the …