System usability scale vs heuristic evaluation: a review
Usability merupakan salah satu bidang ilmu untuk menganalisa atau menguji tingkat
kemudahan penggunaan perangkat lunak. Usability atau yang sering dikenal dengan …
kemudahan penggunaan perangkat lunak. Usability atau yang sering dikenal dengan …
An analysis of the e‐service literature: towards a research agenda
J Rowley - Internet research, 2006 - emerald.com
Purpose–The purpose of this paper is to review research and is to gather conceptual
perspectives on the role and nature of e‐service, and the e‐service experience. Recent …
perspectives on the role and nature of e‐service, and the e‐service experience. Recent …
Can AI chatbots help retain customers? Impact of AI service quality on customer loyalty
Purpose This study investigates whether and how the service quality of artificial intelligence
(AI) chatbots affects customer loyalty to an organization. Design/methodology/approach …
(AI) chatbots affects customer loyalty to an organization. Design/methodology/approach …
The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers
Artificial intelligence (AI) is rapidly transforming digital marketing practices. While the extant
literature extensively covers AI applications that generally benefit businesses and …
literature extensively covers AI applications that generally benefit businesses and …
Marketing AI recruitment: The next phase in job application and selection
P Van Esch, JS Black, J Ferolie - Computers in Human Behavior, 2019 - Elsevier
Organizations are beginning to adopt and capitalize on the functionality of AI in their
recruitment processes. However, little is known about how potential candidates regard the …
recruitment processes. However, little is known about how potential candidates regard the …
Understanding the impact of social media usage among organizations
This study investigates the antecedents and impact of social media usage in organizations.
This study uses the technology, organization, and environment framework and includes …
This study uses the technology, organization, and environment framework and includes …
Factors influencing the use of social media by SMEs and its performance outcomes
Purpose–The purpose of this paper is to investigate the factors that influence Facebook
usage among small and medium enterprises (SMEs). In addition, it examines the impact of …
usage among small and medium enterprises (SMEs). In addition, it examines the impact of …
Mobile application usability
H Hoehle, V Venkatesh - MIS quarterly, 2015 - JSTOR
This paper presents a mobile application usability conceptualization and survey instrument
following the 10-step procedure recommended by MacKenzie et al.(2011). Specifically, we …
following the 10-step procedure recommended by MacKenzie et al.(2011). Specifically, we …
Wearable technology: What explains continuance intention in smartwatches?
B Nascimento, T Oliveira, C Tam - Journal of Retailing and Consumer …, 2018 - Elsevier
Smartwatch is a recent and significant development in the domain of wearable technology.
We study continuance intention and its determinants, using a combination of the expectation …
We study continuance intention and its determinants, using a combination of the expectation …
Enhancing university brand image and reputation through customer value co-creation behaviour
This study examines (i) the role of students' value co-creation behaviour in contributing to a
university's image and reputation,(ii) the significant role that a university website plays in …
university's image and reputation,(ii) the significant role that a university website plays in …