Online reviews: A literature review and roadmap for future research
This paper reviews and synthesizes existing research on online reviews, addresses the
knowledge gaps, and proposes directions for future research. Taking an interdisciplinary …
knowledge gaps, and proposes directions for future research. Taking an interdisciplinary …
Seeing isn't always believing: Exploring the influence of misleading photos on consumer responses in hotel industry
This study examines the impact of misleading photos on consumer's regret, distrust, and
anger, leading to negative word-of-mouth communication. Using a scenario-based …
anger, leading to negative word-of-mouth communication. Using a scenario-based …
How consumers process online hotel ratings
Online travel agencies commonly utilize 5-point and 10-point scales to display hotel ratings.
When processing and comparing hotel ratings on different numerical scales (eg, 4.1/5 vs …
When processing and comparing hotel ratings on different numerical scales (eg, 4.1/5 vs …
The effect of language style in online reviews on consumers' word-of-mouth recommendations
Z Zhu, X Zhao, M Shan, H Chen - Journal of Service Management, 2024 - emerald.com
Purpose Language styles of online reviews are becoming increasingly important in
consumers' purchase decisions. However, there are inconsistencies in research on the …
consumers' purchase decisions. However, there are inconsistencies in research on the …
Product Review Reading and Rating Statistics: How Do They Affect Consumer Product Evaluation?
C Guan, SY Lam - International Journal of Consumer Studies, 2024 - Wiley Online Library
Marketers are concerned about how consumers' readings of product reviews and product
rating statistics affect product evaluations. Previous studies generally regard product review …
rating statistics affect product evaluations. Previous studies generally regard product review …
Customers' political ideology and Self‐Service Technologies: Do political leanings predict usage of Self‐Service Technologies?
NN Malekshah, O Kamran‐Disfani… - Psychology & …, 2024 - Wiley Online Library
Self‐service technologies are widely used in business, and retailers and service firms invest
significant resources to obtain and improve their Self‐Service Technology capabilities. To …
significant resources to obtain and improve their Self‐Service Technology capabilities. To …
Online Reviews-An effective way to reduce perceived consumer risks of online shopping
RS Chaudhry, A Chandhok - 2024 IEEE International Students' …, 2024 - ieeexplore.ieee.org
The study investigate the impact of online reviews on perceived risks of e-commerce users.
Consumers constantly find ways to ease their search for best products while making online …
Consumers constantly find ways to ease their search for best products while making online …