Content marketing involves creating content in genres that readers find useful. These genres
individually do not persuade their readers to buy a given product and may not even mention …

This study focuses on start-up entrepreneurs on the move—in coordination with an array of
other actors—as they weave and are woven into transnational networks. Central to this study …

This article aims to build a better understanding of entrepreneurial communication and
strategic communication. The term entrepreneurial is finding its way into the discussion of …

Research problem: Entrepreneurial passion has been shown to play an important role in
venture success and, therefore, in investors' funding decisions. However, it is unknown …

Suppose a software developer named Ada has an idea for a truly revolutionary app. This
innovation could change the world. But many such innovations could; few actually do. And …

The growing importance of entrepreneurship and innovation for economic growth has
propitiated a discursive genre that nowadays is almost omnipresent, ie, the pitch. As with …

The context of 21st-century globalization has witnessed a shift toward an entrepreneurial
and innovation economy (Schumpeter, 1942/1987). Intersecting with these changes is the …

Despite students' growing interest in entrepreneurship education (EE), the small body of
research exploring rhetorical strategies for proposing new business ventures has focused …

About the case: Female entrepreneurs play a significant role in new business creation, yet
women's entrepreneurship stories remain largely absent in professional communication …

Entrepreneurial communication is vital for acquiring resources and building stakeholder
relations in startups. This research stream has grown rapidly in recent years and has …