The future of live-streaming commerce: understanding the role of AI-powered virtual streamers
Purpose The study aims to investigate how artificial intelligence (AI)-powered virtual
streamers can supercharge brands in live-streaming virtual commerce (v-commerce). Built …
streamers can supercharge brands in live-streaming virtual commerce (v-commerce). Built …
Willingness to disclose information in mobile banking apps: how to tackle privacy concerns?
Purpose This study aims to propose and validate a research framework pertaining to the
willingness to disclose information in the context of mobile banking apps. The …
willingness to disclose information in the context of mobile banking apps. The …
Beneficial or troublesome? Revealing the double-edged effects of tourism live streaming affordances on viewers' engagement
Z Zhang, X Liang, J Xue, Y Zhao - Journal of Travel & Tourism …, 2025 - Taylor & Francis
Tourism live streaming (TLS) empowers streamers to act with destinations, viewers, and
products, namely TLS affordance. Underpinning the technology affordance theory, this study …
products, namely TLS affordance. Underpinning the technology affordance theory, this study …
Unveiling the dark side of virtual work climate: the mediating role of blurred work-nonwork boundaries
Purpose This research investigates the dark sides of virtual work climate by examining how
blurred work-nonwork boundaries serve as a turning point leading to amotivation at work …
blurred work-nonwork boundaries serve as a turning point leading to amotivation at work …
Antecedents of memorable heritage tourism experiences: an application of stimuli–organism–response theory
Purpose Based on stimulus-organism-response theory, this study aims to develop and tests
a model of memorable heritage tourism experience (MHTE). The model proposes that …
a model of memorable heritage tourism experience (MHTE). The model proposes that …
Slow Tourism and Well-Being: A Transformational Learning Perspective
Drawing upon social exchange and transformational learning theories, this study opts to
scrutinize the formation process of well-being through self-transformation when practicing …
scrutinize the formation process of well-being through self-transformation when practicing …
[HTML][HTML] What Impacts Tourists' Co-Creation Experiences in Smart Tourism Destinations? A Mixed Methods Research from Four Chinese Smart Tourism Destinations
Y Yin, J Gao, Y Pan - Tourism and Hospitality, 2024 - mdpi.com
In smart tourism, co-creation involves a collaborative effort among tourists, tourism service
providers, and other stakeholders to enhance tourism experiences. This study aims to …
providers, and other stakeholders to enhance tourism experiences. This study aims to …