The times are long gone when universities were closed entities dominated by a selected
group of professors. Modern universities cater to a wide variety of stakeholder groups and …

Branding has become an important issue within higher education. The use of core value
statements and visions are expressions of this. To be a successful brand, organisations must …

Reputation management or branding, has become increasingly important for universities in
the last decades. This is partly reflecting increasing social embeddedness and the global …

A defining feature of contemporary public authorities in Sweden is the production of texts
labelled platform of values or core values. Previous research points to three main factors …

Communication in Swedish Universities. Uppsala Studies in Media and Communication 13.
221 pp. Uppsala: Acta Universitatis Upsaliensis. ISBN 978-91-513-0148-8. Organizations …

Over the past 15 years,'platform of values' texts presenting core values have become
common in most Swedish public authorities. This article presents a study of how this genre is …

In recent decades, the role of communication and PR within higher education institutions
(HEIs) has grown in significance, marked by the expansion of communication departments …

Public research institutions increasingly find themselves operating in a media environment.
At the same time there is a growing body of research finding that public institutions and …

According to the national guidelines for kindergarten teacher education in Norway,
university campus-based teaching and practical training in in-service kindergartens are two …

Oppgaven ser på noen viktige aspekter ved omdømmehåndtering i UH-sektoren. Tre
undersøkelser er utført, som kartlegger 1) omdømmetiltak, 2) markedskommunikasjon og 3) …