Purpose Combining technology acceptance model and the theory of planned behavior, this
study aims to analyze influencing factors on intention of sharing heritage tourism experience …

The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …

This study explores how European DMOs use social media to promote and market their
destinations and extends extant research on social media in tourism by:(1) using a larger …

Using social identification, attachment and experience theories, this study aims to develop
and test a theoretical model of destination branding, which integrates the concepts of …

ABSTRACT A lack of cross-cultural research has been identified regarding cultural tourism
promotion on social media. Using the dimensions of Collectivism-Individualism, Power …

With the rapid growth of social media practice in the tourism industry, destination-marketing-
organization-generated content (DGC) has become an important communication tool in …

Gastronomy tourism and local food have become a powerful tool for tourism advertising
because gastronomy often reflects the cultural identity of the destination. Local food images …

Destination Marketing offers the reader an integrated and comprehensive overview of the
key challenges and constraints facing destination marketing organisations (DMOs) and how …

Purpose-This study aims to review and analyze the articles related to social media
applications and their impact on the tourism industry. Methodology-For conducting this …

Today, the promotion of tourism destinations is evident through social media as tourists have
become content creators and influencers. Destination Marketing Organizations (DMOs) …