Episodic television drama is currently one of the most popular, profitable and variable forms
of audio-visual media production. The author of the study focuses on its ability to appeal to …

Žijeme v pozoruhodnej dobe. Informačné bariéry padli, vďaka médiám máme takmer
neobmedzený prístup k informáciám bez ohľadu na hranice času a priestoru, pričom ich …

Authors of this paper argue that the process of recognition is not a simple correspondence
between recognising subject and recognised object. According to them, language plays an …

Mediamorphosis took place long before this term was conceptualized, and it continues to
evolve with the development of communication and information technology. Based on a …

The author addresses the importance of culture and mutual relationship between culture
and media, stressing the fact that media themselves have become an integral part of the …

The author deals in her study with the activity crisis of current media companies conditioned
by the transformation of media logic and crisis of democratic systems. She specifies the …

Cultural significance of digital role-playing games is associated with dynamic emergence of
communication technologies, media entertainment and new–digital–forms of cultural …

Hedonism is a value orientation in life which is often incorrectly and stereotypically equated
with modern consumerism, individualistic and narcissistic behaviour patterns, and a relaxed …

Theories of media effects represent a key area of research within media and communication
studies that deals with the way media contents influence the cognitive, affective and …

Television program structure is formed of various formats with similar media contents.
Producers use various means to attract and maintain recipients‟ attention, and in this …