Given the importance of online word of mouth (WOM), there has been an increasing need to
understand the psychological mechanisms that underlie WOM transmission (ie sharing of …

Online word‐of‐mouth (WOM) can impact consumers' product evaluations, purchase
intentions, and choices—but when does it do so? How do those receiving WOM know …

This study investigates the influence of the 'weekend effect', a temporal factor associated
with enhanced mood positivity during weekends, on online reviews, a pivotal form of …

Purpose Understanding how to predict and manage the spread of negative brand-relevant
content is of critical concern to marketers. This paper aims to contribute to this understanding …

This empirical study investigates whether unpleasant weather—a prominent aspect of a
consumer's offline environment—influences online review provision and content. It uses a …

This study investigates the differences in the post-consumption evaluations of customers
acquired through advertising and RRPs in the context of service failure. The three laboratory …

Depuis quelques années le monde académique comme les praticiens montrent un intérêt
grandissant pour le concept de proximité. Face à une littérature croissante mais confuse en …

Academics and practitioners increasingly focus on the concept of proximity, but the growing
literature features a confusing diversity of approaches. This article offers a macro-analytical …

When a consumer (a recommender) recommends a product to another consumer (a
recommendee), it is not uncommon to learn whether the recommendee chose the …

This research proposes a proactive strategy for alleviating unfavorable post-failure
consequences from a luck-based perspective—offering discounts through promotional …