This study aims to investigate users' subjective well-being and loyalty towards social
network sites (SNSs). Despite the growing role of network externalities in SNS continuance …

Introduction Live streaming e-commerce is an important way for consumers to shop
nowadays. Anchors, as salesperson in live streaming e-commerce, greatly affect the sales of …

This article examines whether emotional or rational advertising appeals are more effective
for website hospitality services. Specifically, it considers how attitudes towards websites …

Firms are now trying to contact customers using various marketing communication methods.
An increasing number of manufacturers have established branding experience museums …

Thriving in competitive business environments requires innovation, especially within cultural
and creative-based e-commerce platforms. This study examines the application of two …

While live streaming commerce enriches product presentation and expands the scope for
interaction compared to traditional online shopping, this retailing approach often leads to …

There has been a tremendous growth in the number of people opting for online purchases in
recent years especially among the tech savvy millennials not just in tier 1 city by also in tier 2 …

An exploration into the logistics choice behaviors of online consumers is crucial to help
logistics operators increase their share on e-commerce markets. In Taiwan, a new logistics …

Knowledge is a competitive advantage for all organization but the way we used the
knowledge is the most important. The aim of this study to discuss the relationship between …