Using data from India and the USA, this research expands the expectation–confirmation
model (ECM) to include constructs like neutral confirmation, customer-to-customer (C2C) …

Purpose Due to the incredible criticisms by scholars of the excessive use of social media
networks, this study aims to explore students' motivation for social media use (SMU) and its …

The role of social media influencers (SMIs) in promoting COVID-19 vaccination drives has
caught the attention of scholars and practitioners worldwide but remains understudied in …

Purpose The television (TV) content ecosystem has shifted from traditional broadcasting
systems to dedicated content producers and over-the-top (OTT) services. However, less …

Purpose Video game streaming (VGS) is emerging as an extremely popular, highly
interactive, inordinately subscribed and very dynamic form of digital media. Incorporated …

Purpose Given the limited literature on depression as a contributing factor to compulsive
social media use, the present research examines the role of perceived depressive mood …

Purpose The use of augmented reality (AR) and experiential learning go hand in hand.
Although AR learning opportunities have been well discussed, there is limited empirical …

Abstract Over-the-top (OTT) is the name of media entertainment services delivered over the
internet, bypassing traditional mediums. The consumer preference for OTT entertainment …

The primary objective of this study is to examine the factors influencing player acceptance of
metaverse game platforms. In pursuit of this goal, we introduce an integrated adoption …

Family is an important socialization environment for adopting information and
communication technologies (ICTs). However, while existing information systems research …