Penelitian ini bertujuan untuk mengetahui pengaruh signifikan dari brand image dan
celebrity endorser terhadap keputusan pembelian, brand image dan celebrity endorser …

This research aims to determine and analyze the influence of brand trust, celebrity
endorsers and product bundling on purchasing interest and purchasing decisions for …

This study aims to determine the effect of halal labels, prices, product quality and halal
knowledge on Muslim consumer preferences in purchasing scarlett whitening body lotion …

This study aims to analyze the influence of Brand Trust, Electronic Word of Mouth (E-WOM),
and E-Service Quality on Purchase Interest of Maybelline cosmetics at Shopee Mall …

This research combines concepts related to marketing, communication, and consumer
psychology to test hypotheses about the effectiveness of storytelling marketing campaigns …

The aim of this study is to determine the extent to which Digital Marketing, Brand Image, and
Financial Inclusion influence Generation Z's decisions in the Yogyakarta region regarding …

The purpose of this study was to determine the effect of social media marketing with brand
awareness, the effect of brand awareness on purchase decisions, and the influence of social …

ABSTRAK KUD Dadi Jaya merupakan koperasi yang memiliki banyak produk, salah
satunya yakni simpan-pinjam, produk simpan atau menabung yang mulanya di peruntukkan …

Di era globalisasi saat ini bisnis berkembang pesat dan memerlukan pemahaman yang
lebih jauh mengenai perilaku konsumen agar tetap kompetitif. Penelitian ini bertujuan untuk …

Competition in the culinary industry makes restaurant managers try to find the right strategy
to be competitive. One strategy is to increase buying interest and loyalty. This research was …