Consequences of xenocentrism and ethnocentrism on brand image of Starbucks: moderating effects of national culture and perceived brand globalness between …
JA Areiza-Padilla, A Cervera-Taulet - Cross Cultural & Strategic …, 2023 - emerald.com
Purpose This research aims to contribute to the existing literature on the image of global and
foreign brands, but analyzing the impact on these brands, both ethnocentrism (CE) and …
foreign brands, but analyzing the impact on these brands, both ethnocentrism (CE) and …
The psychological underpinnings of Turkish consumer choices: Xenocentrism
This study examines psychological drivers influencing Turkish consumer choices,
specifically Xenocentrism's role in purchasing decisions. Analyzing data from 377 young …
specifically Xenocentrism's role in purchasing decisions. Analyzing data from 377 young …
Why did I buy this? Examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret
JB Dankwah, PA Kwakwa… - Cogent Business & …, 2024 - Taylor & Francis
Over the past decade, post purchase regret has attracted scholarly attention in the field of
economics, marketing and psychology. This subject has gained prominence given that post …
economics, marketing and psychology. This subject has gained prominence given that post …
Social dominance orientation and consumer xenocentrism: Mediating role of status consumption and social comparison
This research aims to create a model that elucidates the reasons why people exhibit
xenocentric consumer tendencies. In this context, a theoretical framework describing the …
xenocentric consumer tendencies. In this context, a theoretical framework describing the …
Effect of Income on Xenocentrism and Rice Consumers' Behaviour in Northwest Nigeria
A Abubakar, HS Abubakar, HL Abubakar… - Journal of Law and …, 2024 - ojs.journalsdg.org
Objective: This research investigated how income moderates the impact of xenocentrism on
the behaviour of rice consumers in northwest Nigeria. Xenocentrism, in this context, is …
the behaviour of rice consumers in northwest Nigeria. Xenocentrism, in this context, is …
Etnocentrismo del consumidor en empresas que desarrollan servicios en contextos internacionales: Antecedentes y consecuencias
JAA Padilla - 2024 - search.proquest.com
Los procesos de internacionalización han traído consigo, una cierta facilidad para adquirir
gran cantidad de productos o servicios de diversas partes del mundo. De esta manera, las …
gran cantidad de productos o servicios de diversas partes del mundo. De esta manera, las …
The consumption motivation of Vietnamese Generation Z consumers: An exploratory study of branded sports footwear
KP Dinh - 2024 - eprints.glos.ac.uk
Purpose/research questions: This research aims to understand Vietnamese Generation Z
consumers' motivation to consume branded sports footwear. It explores individuals' …
consumers' motivation to consume branded sports footwear. It explores individuals' …
[PDF][PDF] Tourism Sector in the Crisis: An Evidence of Slovak Travel Agency Satur and Tourism Industry Practitioners from New York
Y Li, D Saxunová - researchgate.net
The tourism industry together with related industries have been attracting researchers' focus
since the outbreak of the COVID-19 crisis due to the immense pandemic impact on this …
since the outbreak of the COVID-19 crisis due to the immense pandemic impact on this …