User generated content for exploring factors affecting intention to use travel and food delivery services

A Ray, PK Bala - International Journal of Hospitality Management, 2021 - Elsevier
Customer reviews/comments on product-websites and on social-media pages can serve as
great information sources for both customers and service-providers. For exploring the drivers …

How can topic-modelling of user-reviews reshape market surveys? Exploring factors influencing usage intention of e-learning services through a novel multi-method …

A Ray, PK Bala, R Jain - International Journal of Business …, 2022 - inderscienceonline.com
Online user-generated-content is not only a critical performance parameter for service-
providers but also serve as a vital information source for prospective customers. For …

An NLP-SEM approach to examine the gratifications affecting user's choice of different e-learning providers from user tweets

A Ray, PK Bala, R Kumar - Journal of Decision Systems, 2021 - Taylor & Francis
In this digital era, it is important for service providers to gain insights from the customer-
generated data and act accordingly for gaining a competitive advantage over competitors …

Video tutorials as academic writing and research support for students of international business

L Staley, S Göldi, A Nikoulina - Journal of Academic …, 2020 - publications.coventry.ac.uk
Many studies have made claims for the positive effects of multimedia in education; however,
there is a lack of systematic and comparable research, especially when it comes to video …