Dominant policy approaches have failed to generate action at anywhere near the rate, scale
or depth needed to avert climate change and environmental disaster. In particular, they fail …

Exhibiting altruism toward and cooperativeness with others is a key ingredient for successful
work relationships and managerial decision making. Rising political polarization creates a …

Increasing political polarization in the United States and worldwide necessitates
understanding of the key factors that can help shift different political groups' attitudes and …

Purpose In recent years, brands have increasingly engaged in corporate political advocacy
(CPA; also termed brand activism or corporate sociopolitical activity) by taking positions on …

In recent years, firms have become increasingly involved in sociopolitical issues via
corporate political advocacy (CPA) and corporate social responsibility (CSR) while …

Purpose Conceptual and empirical research over the past 20 years has moved the social
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …

It has been an honor and inspiration to serve as coeditors for this special issue of the
Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research …

Brand polarization represents a somewhat unorthodox approach to brand management.
Rather than foster support and minimise opposition towards a brand, polarization maintains …

As brand activism continues to move up the corporate agenda, a more comprehensive
understanding of its effects is needed. This paper contributes to the evolving research by …

Care is increasingly marketized. Previous marketing and consumer research has focused on
specific tensions underlying marketized care provision and the ways in which consumers …