Structural equation modelling (SEM) is a statistical technique used in the field of Information
Systems amongst others. The technique has been paid attention thanks to its flexibility and …

Purpose This paper aims to explore how parasocial relationships with Korean celebrity
endorsers on social media result in brand credibility and loyalty. Design/methodology …

Introduction Based on the expansion of flow constructs based on the TAM model, this study
assesses the impact of metaverse technology in college basketball courses. Methods We …

Many adolescent females are active online, finding creative ways to express themselves
through evolving social media technologies. Social virtual worlds (SVWs), distinguished by …

People share not only positive but also distressing personal information on social media.
Although much work has been done to understand distress disclosure practices on social …

During the COVID-19 pandemic, social media use increased significantly, and news media
also reported increased levels of social shaming for behaviors that were now deemed high …

By integrating the extended privacy calculus theory with the Big Five personality theory, this
research proposes and validates a conceptual model in the context of mobile application …

Although the notion of self‐disclosure has received wide attention since the new millennium,
most studies on this topic focus on consumer disclosure, leaving unexamined if brands …

Purpose This study aims to investigate the cybersecurity awareness manifested as
protective behavior to explain self-disclosure in social networking sites. The disclosure of …

To address data concealment challenges, this study considers how perceived privacy and
justice might drive users' information disclosure intentions. Two contextual factors (privacy …