The objective of this study is to determine role of packaging on consumer's buying behavior.
The purpose of this research is to examine the essential factors, which are driving the …

Purpose The purpose of this paper is to examine perfume packaging in Spain and its effects
on Basque female consumers' purchase decision. The study population was made up of …

With the increase in global climate change, governments, relevant interest groups, and
customers have begun to focus on environmental issues. This awakening of green …

Packaged food products are now available in supermarkets which has increased consumer
choice. In addition, competition between packaged food products has also increased. The …

With the growing consumption market of yogurt products, the continuous innovation of
packaging design has become the major means of enterprise marketing for fast-moving …

In line with the vast technology, and challenging competition among organizations in the
field of industry, recently the food companies recognized the importance of innovative …

Environmentally friendly products become increasingly popular. To be considered for
purchase, they must be (1) sufficiently salient and (2) perceived as environmentally friendly …

The study's objective is to determine the factors affecting the intention to buy products with
environmentally friendly packaging in the urban area of Vietnam with a specific case study in …

Affective events theory has been widely used in the organizational behavior field but rarely
used in the green marketing field. This study suggested that consumer purchase behavior is …

This study aimed to investigate the relationship between green production and sustainable
consumption, with a focus on green packaging design and the integration of stakeholder …