Purpose Customers are increasingly using mobile applications (apps) to compare prices of
travel and hospitality services and to purchase their itineraries, tours and stays. This study …

Purpose This study aims to examine the impact of the gameful experience on behavioural
outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new …

In the context of mobile applications (apps), switching costs and efforts are low for
customers, which hinders the ability of an app to sustain engagement with customers. This …

Purpose This study's purpose is to analyze the international mobile marketing (IMK) in order
to stage the importance of this tool in the internationalization of companies. Our …

Researchers around the globe are utilizing crowdsourcing tools to reach respondents for
quantitative and qualitative research (Chambers & Nimon, 2019). Many social science and …

Purpose With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB)
as the guiding theoretical perspectives, this research aims to identify the factors motivating …

This study aims to address the role of content type in social media posts and the influence of
management response congruence on improving user engagement, booking intention and …

Abstract In this study, we (1) investigated the role of social media marketing (SMM) activities
in predicting customer engagement in online food delivery applications (OFDAs);(2) …

Purpose The purpose of this paper is to analyse the impact of consumers' perceptions of the
enjoyment and originality of firm-generated content (FGC) posted on Instagram on affective …

Purpose The main objectives of this study are to (1) explore underlying components and
attributes of travel applications that influence traveler usage intention and (2) investigate …