Abstract Sport Management Review celebrates 20 years of publishing research, and this
milestone provides an opportunity to reflect on sport consumer research and offer possible …

Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and
Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans …

Although service quality in spectator sports has been subject to extensive research,
comprehensive studies mapping the intellectual structure and foundations of service quality …

Research can be a challenging but rewarding activity. All degree-level students studying
sport, and all effective professionals working in the sport sector need to have a sound …

Managing Major Sports Events: Theory and Practice is a complete introduction to the
principles and practical skills that underpin the running and hosting of major sports events …

All successful marketing strategies in sport or events must take into account the complex
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …

This paper applies the perspective of service-dominant logic, specifically value co-creation
in service ecosystems to the context of sports. It builds on the notion that co-created value …

The professional sports events industry is becoming immensely popular due to a global
social shift toward larger numbers of spectators at sports events and an ever-increasing …

Consumers' evaluations of their favorite sport team's contests are influenced by the value
that the team provides to them. The current research contributes to the sport management …

When nations face the challenge of justifying their elite sport development policies, they tend
to state that a wide range of societal benefits will 'trickle down'. This argument, however, is …