Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Brand Leadership
terhadap Trust, Satisfaction, dan Repurchase intention pada brand Fashion di Platform E …

Brand citizenship behavior shows that organizations need employees' voluntary behavior as
well as their job responsibilities. Managers should present a positive message of their brand …

The underlying aim of this study was to investigate the impact of human resource
management (HRM) practices, organizational identity, and brand leadership on employee …

This study aims to determine the effect of brand personality on brand loyalty with brand trust
as an intervening variable. The type of research used is descriptive quantitative research …

Branding model of organizational leadership with employee experience management
approach Page 1 Management Studies in Development and Evolution Summer 2024, 112 (33) …

The use of e-commerce as a medium for online goods and service transactions has
increased every year, including shopping. In its application, the quality of the application …

Trust and Brand Management covers the main topics of heritage-based corporate brand
management and its relationship to external factors and performance. The benefits for …

Given the fierce competition in today's sectors, it is more crucial than ever for businesses to
understand what makes their brand successful and what can be done to enhance it. Brand …

Salah satu usaha layanan perawatan hewan peliharaan yang bertambah banyak adalah
jasa memandikan hewan peliharaan (salon hewan). Tumbuhnya usaha salon hewan ini …

This study aims to test the mediating role of corporate reputation on the relationship between
corporate social responsibility and internal brand commitment. It was also intended to test …