Passenger satisfaction and loyalty are crucial for success in the airline industry. To achieve
customer satisfaction and loyalty, it is important that airlines provide high-quality services …

Consumers consider various factors when making purchasing decisions. In the literature,
important factors that influence the purchasing decision are discussed by using product …

Purpose This study aims to reveal the impact of consumers' price sensitivity on their
purchase intention within the scope of supermarkets. Besides, the study aims to examine the …

The growing number of ageing consumers and their increasingly active engagement in
social media platforms present a great opportunity for digital marketing to the grey market …

In today's world, due to renewed and changing consumer demands and the rapidly
developing technological factors, companies and managers are in search of new strategies …

Purpose The purpose of this paper is to investigate and identify the price sensitivity of
consumers of three-and five-star hotels and to determine the impact of bundling strategies …

Millennial consumers have been associated with a preference for environmental, socially
responsible, and high-tech products; they have also been known to be quick spenders …

Not long after Uber left the business in Indonesia in 2018, increasing numbers of ride-hailing
users in Indonesia have been dominated by Gojek and Grab, with more than 100 million …

High prices of organic food are the main obstacle to the growth of the demand for organic
food. This study's main objective was to quantify the size of the gap between consumers' …

The fast fashion industry rapidly introduces new products, making early adoption among
fashion innovators crucial for sustaining return on investment and setting fashion trends for …