Humans are a puzzling species. On the one hand, we struggle to survive on our own in the
wild, often failing to overcome even basic challenges, like obtaining food, building shelters …

Although the influence of identity on consumer behavior has been documented in many
streams of literature, the absence of a consistent definition of identity and of generally …

Fully revised and updated since its first publication in 2011 to encompass further appalling
instances of wilful blindness: Grenfell Tower, Carillion, Harvey Weinstein, Windrush and …

Microfinancing, or small uncollateralized loans to entrepreneurs in the developing world,
has recently emerged as a leading contender to cure world poverty. Our research …

With the popularity and growth of social networking sites, users often rely on the advice and
recommendations from online friends when deciding to purchase movie tickets. The …

It has been known for some time that consumers' identities influence purchasing decisions
and people form strong identity connections, or “links,” with products and brands. However …

The chapter presents an overview of the attitude literature, focusing on the contributions that
were offered between 1995 and 2010. These analyses have been conducted almost entirely …

The Psychology of Advertising offers a comprehensive exploration of theory and research in
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …

This article describes a dual-system model of consumer behavior. This model is based on
the assumption that all human behaviors are a joint function of reflective and impulsive …

We set up a tasting venue at a local supermarket and invited passerby shoppers to sample
two different varieties of jam and tea, and to decide which alternative in each pair they …